A T-shirt tag says "30% OFF — now ₹560." The question that should be easy but somehow isn't: what was the price before the discount?
Your instinct might be, "add 30\% back to ₹560," giving 560 \times 1.30 = 728. That is a popular answer. It is also wrong, and the reason it is wrong is one of the cleanest lessons in percentage grammar — when you undo a percentage change, the base changes, and undoing by adding the same percentage gets the base wrong.
The right way to reverse a discount
Let's call the original price P. A 30\% discount removes 30\% of P, leaving 70\% of P. So the discounted price is
You are told the discounted price is ₹560. So
Solving for P:
The original price was ₹800. You can check: 30\% of 800 is 240, and 800 - 240 = 560. Perfect.
Why dividing by 0.70 and not multiplying by 1.30: the 30\% was taken off the original price P, not off the discounted ₹560. So ₹560 equals 70\% of the original, which means P is ₹560 divided by 0.70. Adding 30\% to 560 adds 30\% of the discounted price, which is a smaller base, and gives a different answer.
Why the naive "add 30% back" answer fails
Let me spell out why the intuitive reflex is wrong, because the logic of the mistake is instructive.
When you think "-30\% then +30\% should cancel," you are treating the two percentages as opposite additions. But they are not additions — they are multiplications, and the bases differ.
- The -30\% was multiplication by 0.70, on the original ₹800. Result: ₹560.
- Your attempted +30\% would be multiplication by 1.30, on the discounted ₹560. Result: 560 \times 1.30 = 728, not 800.
The two percentages act on different-sized bases. Taking 30\% off 800 is 240; adding 30\% to 560 is 168. Those are different amounts, so they do not cancel. This is the same phenomenon as "up 20% then down 20% doesn't return to start" — percentages compose by multiplication, not addition.
The general rule
For any discount percentage d\%, the rule is the same.
- Going forward: multiply the original price by \left(1 - \tfrac{d}{100}\right) to get the discounted price.
- Going backward: divide the discounted price by \left(1 - \tfrac{d}{100}\right) to recover the original.
For a 30\% discount, the factor is 0.70. For a 20\% discount, the factor is 0.80. For a 50\% discount, the factor is 0.50 — and dividing by 0.50 is the same as multiplying by 2, which matches the intuition that "the original was double the half-off price."
For a price increase (say a tax), the rule is dual: the factor is (1 + \tfrac{t}{100}). So to reverse an 18\% GST add-on, divide the after-tax price by 1.18.
A quick worked example
The sticker says "25\% OFF, final price ₹1800." What was the original price?
The remaining fraction after a 25\% discount is 0.75. So
Check: 25\% of 2400 is 600, and 2400 - 600 = 1800. Correct.
Compare with the naive "add 25\% back": 1800 \times 1.25 = 2250, which is wrong. The gap between 2250 and 2400 — ₹150 — is exactly the accumulated asymmetry between the two bases.
A unitary-method view, for the same answer another way
You can also solve this with the unitary method, which may feel more natural than decimal multipliers.
The discounted price is 70\% of the original. So if 70\% is worth ₹560, then 1\% is worth \tfrac{560}{70} = ₹8. And 100\% — the original — is 100 \times 8 = ₹800. Same answer, same logic, just packaged as "find one percent, then scale up to one hundred."
Why this works: "70\% of P = 560" is the unitary setup — you know the value of some number of percent, and you want the value of one hundred percent. Dividing to find one percent, then multiplying to find a hundred, is exactly the same step as dividing by 0.70 once.
The key habit
Any time you see "reverse a percentage change," run this quick mental check: was the percentage taken off the unknown original? If yes, then the discounted price equals (\text{original}) \times (\text{remaining fraction}), and you recover the original by dividing the discounted price by the remaining fraction.
The dangerous shortcut — "add the same percentage back" — works only for very small percentages, and even then it is approximate. For any serious problem, use the division rule. Once it becomes reflex, reversing a discount is no harder than applying one.
Related: Percentages and Ratios · Price Up 20% Then Down 20% — Why You End Up Below Where You Started · Shop-Price Slider: Drag the Discount %, Watch the Price Bar Shrink · Why You Can't Just Add Percentages When Discounts Stack